What is the app?

Inspired by your needs, at Cash App, we work to provide an innovative shopping experience that combines savings and flexibility. It allows you to purchase e-vouchers at a lower cost than their actual value, and you can redeem them at any participating store, whether current or future. At Cash App, we believe in providing a service centered around your convenience, with flexible options that allow you to get the most out of your purchases and save the most value with every voucher. All participating stores are available for you to use, giving you the freedom to choose and save every time.

What is the purpose of the application?

Increasing the purchasing power of Saudi consumers by offering discounts and cashback with every wallet top-up.

Reducing the merchant's risk by contracting to sell a specific number of their products with prepayment.

Increasing the merchant’s sales by marketing their products through the app and enhancing their visibility to the target audience.

What is the application vision?

Expansion in the Saudi Arabian market during the first few years of the app's launch, to include all types of businesses and not be limited to the restaurant and café sector only.

Future expansion across the Gulf Cooperation Council (GCC) countries, followed by expansion into the Middle East.

What are the app values?

Credibility: The app is committed to providing genuine offers, with no fake deals or unreal prices being presented.

Continuity: The app ensures the continuity of offers and adheres to the contracts made with merchants, guaranteeing ongoing returns for customers.

Target audience:

Restaurant and Café Category: The focus is on targeting emerging restaurants and cafés first, followed by stores that face marketing challenges and declining sales.

Consumer Category: Focus on young men and women in the age group of 17 to 35 years, as they are interested in restaurants, cafés, and technology usage.